Check out Netflix's new cinematic logo animation

Bank check out Netflix's new cinematic logo animation

A minor but welcome alter

On Fri, Netflix's See What'due south Next Twitter account shared a short video showcasing the visitor's new logo animation.

The first department of the blitheness and accompanying sound remain more than or less unchanged. Notwithstanding, afterwards the red ribbon-like line turns into an N, the photographic camera zooms into the iconic carmine N, adding depth, color and motion to the animation.

Netflix says the new animation "shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful."

SOME PERSONAL NEWS: Starting today there'south a new logo blitheness before our originals. It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — at present on a velvety background to better set up the mood.

And earlier you ask: no, the sound isn't changing pic.twitter.com/itwYXRe6ZF

— Run across What'due south Next (@seewhatsnext) Feb 1, 2019

Starting today, the new animation volition play alongside all new and upcoming Netflix originals. Moreover, Netflix plans to retroactively add it to older original series and movies over the coming months.

The company besides sent out a 2d tweet to give viewers a better understanding of the design linguistic communication of the new animation.

The new animation will exist attached to all originals that premiere on or after February i and exist retroactively added to your favorite Netflix originals over the coming months. picture show.twitter.com/06WoXt6Yks

— See What's Next (@seewhatsnext) February 1, 2019

Netflix toldFast Companythat information technology has been working on the new logo, in collaboration with an outside marketing agency, for nearly two years.

The visitor added that 1 of its goals was to make its new animation experience cinematic like HBO'south pre-show logo.

Source: Netflix, Fast Visitor Via: The Verge